Will TikTok soon surpass even YouTube?

China’s TikTok mobile app currently has more than two billion downloads to smartphones and tablets, with 315 million downloads to Android and iOS devices in the first three months alone. This is not surprising, as the popular social network is said to be sworn in by as many as a billion active users worldwide. The TikTok social network ( https://www.tiktok.com/ ) is popular mainly because it allows users to quickly and easily post short videos and add effects and filters.

Recent research, however, has shown that the social network TikTok is especially popular among younger users, who are increasingly leaving Facebook. In addition, it is increasingly replacing the popular YouTube portal, which is especially true for children and adolescents between the ages of 4 and 14. Namely, they spend an average of 80 minutes a day on the social network TikTok, while they spend only five minutes more or 85 minutes a day on the YouTube portal.

From May to February this year, the time children spend on the TikTok social network increased by 116 percent (82 minutes) in the United States, 97 percent (69 minutes) in the United Kingdom and 150 percent in Spain (60 minutes per week). day). The time during quarantine, of course, increased even more, as children have significantly more time available to play their favorite videos.

2020-06-11T12:40:04+01:00 BLOG|